To always remember that building a startup is hard work, but that does not mean we do not stop to have fun along the way. To be able to laugh at setbacks and failure and be serious in our work but light hearted in our spirits in facing rejections and obstacles.

To know that life is too short to not have fun and make an adventure out of it. And in all of the hard things - a tough working relationship, missing a hard deadline, losing a big client, working longer hours than expected, getting a big rejection - to navigate all of these together with an element of fun.

To know that having integrity means different things to different people, and that we all have different values - and even when we have the same ones, they rank differently in importance to us, and that is ok, as long as we share the same baselines.
To us, integrity means to have a strong moral compass about what is universally right and wrong- to be kind, to foster healthy relationships and to do good.

Competency is the fuel that will launch our rocketship. We believe that competency should be a journey, not a goal. Competency means to always be learning and hungry for growth, to always seek new knowledge and skills. To be competent not for the job you are tasked with today, but to be competent in bringing where you would like to bring yourself, your team and the company.